Branding In Hip-Hop
I have created this blog as a way to show the relationship between branding and hip-hop. Branding is more than just a name and logo. A brand has a culture and a background. They symbolize an idea. Rappers, using heavy metaphors, use brands as a way to creatively express their ideas and overall messages.
I've been obsessed with hip-hop since I was 6. Figured I would create something related to it while utilizing my media/advertising background. So enjoy the product placement!
*I do not own any of these images
You gotta play it how it go, you can’t cheat on life (YEAH!)/ You better drink a Red Bull, you can’t sleep on life/ I ain’t tryna do you, I’m tryin’ do me/ Last album did two, I’m just tryin’ do three
Red Bull’s famous slogan: “Red Bull Give You Wings!” In other words, Red Bull will give you the power and alertness you need to succeed in life. So it’s best to not sleep on life, and have the wings you need to do well and succeed the way you can. It’s helping Young Jeezy out for sure, especially with his Jay-Z inspired goal of improving on his sales by another million.
Young Jeezy - Supafreak
Everytime you see me on grind: stay on that working shit/ All I ever want’s a bad bitch in a Chanel bag/ Street niggas want her cause they know she got Chanel swag
Young Jeezy stay on that working shit, grinding it out to keep succeeding and getting superfreaks. Working could also mean that he is still selling cocaine, something that he has always mentioned in his career. Either way, Jeezy works his ass off and in return all he wants is a woman that has a Chanel bag. Everyone, especially people living a “street life”, want this woman because she wears luxurious and fancy fashion like Chanel. The woman must be doing something right if she is walking around with these kind of ornaments.
Hand bags and purses are a very popular fashion statement for women everywhere. Different sizes and brands show the style the woman has. Chanel bags have quite the appeal to men, and it is only hoped that at the end of the day the woman is a superfreak that got that “wet-wet.”
