Branding In Hip-Hop
I have created this blog as a way to show the relationship between branding and hip-hop. Branding is more than just a name and logo. A brand has a culture and a background. They symbolize an idea. Rappers, using heavy metaphors, use brands as a way to creatively express their ideas and overall messages.
I've been obsessed with hip-hop since I was 6. Figured I would create something related to it while utilizing my media/advertising background. So enjoy the product placement!
*I do not own any of these images
Nicki Minaj “Did It On Em”
These little nappy headed hoes need a perminator/ You my seed, I spray you with a germinator/ Move back bugs… matter fact/ You know the queen could use a back rub/ If you could turn back time… Cher/ You used to be here, now you’re gone… Nair
Nair is a very popular hair removal product. Hair that used to be on the skin is eventually gone thanks to the use of Nair. Nicki Minaj uses this brand as a pun to further emphasize her dominance in hip-hop music. When compared to other female rappers, she is the one in charge and the only one visible in the highly competitive hip-hop genre. Each bar uses a pun that strengthens this idea. Her competitors are nappy headed hoes that need a perm hairstyle. Her competitors are her seeds that are being developed by her and can only grow when Nicki germinates them. Her competitors are bugs that adhere and respect the queen of the colony. Essentially, times have changed for her competitors and they cannot turn back time (a song made popular by Cher). They are no longer in the spotlight and they are gone… just like the hair that used to be there before Nair successfully removed it.
Nicki Minaj = Nair. She can effectively remove something undesirable.
