Branding In Hip-Hop
I have created this blog as a way to show the relationship between branding and hip-hop. Branding is more than just a name and logo. A brand has a culture and a background. They symbolize an idea. Rappers, using heavy metaphors, use brands as a way to creatively express their ideas and overall messages.
I've been obsessed with hip-hop since I was 6. Figured I would create something related to it while utilizing my media/advertising background. So enjoy the product placement!
*I do not own any of these images
Jay-Z - Watcher 2
I was on the Peter Pan bus/ You was Peter Pan up in your room. Y’all fuckin with whom?
Check out the track and get the free download at The Motiv!
Though Jay-Zestablished himself as one of the best rappers of all time, there are still many detractors that criticize, especially newer artists that want to be taken seriously and not be under his shadow. But at the end of the day, when these young ones were little infants with Peter Pan posters in their baby rooms, Jay-Z was trying to make ends meet in the dangerous drug game by carrying “weight” on the Peter Pan Express bus. This clever comparison strengthens the point that Jay-Z is too grown and experienced to be bothered or challenged by these young kids that only talk tough.
For a rapper that went from carrying drugs on the Peter Pan bus to having a net worth of about $460 million, it is understandable that he isn’t the least bit concerned about his competition.
