Branding In Hip-Hop
I have created this blog as a way to show the relationship between branding and hip-hop. Branding is more than just a name and logo. A brand has a culture and a background. They symbolize an idea. Rappers, using heavy metaphors, use brands as a way to creatively express their ideas and overall messages.
I've been obsessed with hip-hop since I was 6. Figured I would create something related to it while utilizing my media/advertising background. So enjoy the product placement!
*I do not own any of these images
Insomniac since way back, see this is what I been like/ Bacon, eggs and pancakes, eating that at midnight/ Getting up and going hard, I don’t need no Enzyte
Lupe never rests when it comes to the music. Sleeping is for softies and you all can go to sleep if you want. However, Lupe is going “the opposite of erectile dysfunction” and needs no enhancements for his productivity. So I’m assuming the studio would be the lucky lady?
Lupe Fiasco’s New Album Is Out! And Rap Genius Has The Lyrics Explained. This Album Could Be Over People’s Heads. So Definitely Check It Out!
Lupe Fiasco – Around My Way Lyrics
Lupe Fiasco – Audubon Ballroom
Lyrics Lupe Fiasco – Ayesha Says (Intro) Lyrics
Lupe Fiasco – Bitch Bad Lyrics
Lupe Fiasco – Strange Fruition Lyrics
Lupe Fiasco – Food & Liquor II - Intro Lyrics
Lupe Fiasco – Form Follows Function Lyrics
Lupe Fiasco – Go To Sleep Lyrics
Lupe Fiasco – Hood Now (Outro) Lyrics
Lupe Fiasco – How Dare You Lyrics
Lupe Fiasco – ITAL (Roses) Lyrics
Lupe Fiasco – Unforgivable Youth Lyrics
Lupe Fiasco – Lamborghini Angels Lyrics
Lupe Fiasco – Brave Heart Lyrics
Lupe Fiasco – Heart Donor Lyrics
Lupe Fiasco “Hip-Hop Saved My Life”
He turns down the beat, writers block impedes/ Crying from the next room, a baby in need/ Of some pampers and some food and a place to sleep/ That, plus a black Cadillac on D’s/ Is what keeps him on track to be a great MC
Lupe Fiasco creates a story of an up and coming rapper dreaming to make it big. The classic phrase “practice makes perfect” details what this aspiring rapper is doing. He is in his house, listening to an instrumental song, while writing lyrics. Destined for greatness and striving for excellence, the rapper has trouble jotting down creative lyrics and suffers writer’s block. At the same time, it is revealed that he also has a newborn child. Essentially, this aspiring rapper has many motivations to succeed in rap. Pampers, food and shelter are basic necessities for a child. In order to provide, the rapper has to make it as a hip-hop artist. In addition to his needs, he also has a want of a black Cadillac with D’s (aka Dubs aka 20 inch rims). The Cadillac, a luxury vehicle, inspires the rapper to keep going. Having the Cadillac with nice outer edges on the wheels will be the symbol of success, hard work, and providing for his child and future generations.
I think of it as an example of Maslow’s Hierarchy of Needs: Once he supports himself and his child, he can move up and satisfy his esteem with the black Cadillac. A stirring example of how hip-hop can save lives and satisfy dreams.
