Branding In Hip-Hop
I have created this blog as a way to show the relationship between branding and hip-hop. Branding is more than just a name and logo. A brand has a culture and a background. They symbolize an idea. Rappers, using heavy metaphors, use brands as a way to creatively express their ideas and overall messages.
I've been obsessed with hip-hop since I was 6. Figured I would create something related to it while utilizing my media/advertising background. So enjoy the product placement!
*I do not own any of these images
Joe Budden - Money, Power, Respect Freestyle
Now niggas say they in the hood like Mister Softee/ They in the hood getting treated like Mr. Softie/ “I clap the four-fifth”, if you believe that/ then you believe Rick James died of natural causes
Mister Softee is a highly popular ice cream truck franchise. Operating 600 trucks in over 15 states, they are selling treats to many people on many streets, even in the lower income neighborhoods that many rappers refer to as “the hood.” Joe Budden, known for his competitive nature, compares people in the hood to these ice cream trucks. However, when used as a metaphor, Joe Budden refers to these so called thugs rappers as soft, just like the treats that Mister Softee sells. So if you hear and believe these Mr. Softies when they rap about shooting four-fifths or any other gun, then you are probably gullible enough to believe Rick James died of natural causes.
Mister Softee manages to cover many areas, especially during the summer where everyone is outside and sweating form the hot sun. Unfortunately for hardcore rap fans like myself and Joe Budden, Mr. Softees also are all over the radio and clubs with their fabricated lyrics and stories.
