Branding In Hip-Hop
I have created this blog as a way to show the relationship between branding and hip-hop. Branding is more than just a name and logo. A brand has a culture and a background. They symbolize an idea. Rappers, using heavy metaphors, use brands as a way to creatively express their ideas and overall messages.
I've been obsessed with hip-hop since I was 6. Figured I would create something related to it while utilizing my media/advertising background. So enjoy the product placement!
*I do not own any of these images
Ice Cube - Today Was A Good Day
Even saw the lights of the Goodyear Blimp/ And it read Ice Cube’s a pimp/ Drunk as hell but no throwing up/ Half way home and my pager still blowing up/ Today I didn’t even have to use my AK/ I got to say it was a good day
Everyone wants to be Al Pacino in Scarface. He noticed the blimp saying “The World Is Yours” and it all went sky high from there. Though the ending ends in a unappealing way, Scarface essentially was a king that got everything he wanted (woman, money, house, power). So when Ice Cube is looking at a Goodyear Blimp spitting out messages such as “Ice Cube’s a Pimp”, you know he is feeling good. However, Ice Cube is being facetious and really picturing a Goodyear Blimp going by with this message. It has a high probability to happen, especially since Ice Cube is already having such a good day. Sometimes, it can be hard to believe that a day is going well. But when you have that good day, embrace it and remember the feeling you had. Then realize that “today was a good day.”
Goodyear continues to use blimps as a way to deliver messages. It still grabs attention and you never know what kind a great message you will get.
*Now looks in sky hoping for a “Tan is a Pimp” blimp going by.
