Branding In Hip-Hop

*Warning : Explicit Content...Obviously though, right?

I have created this blog as a way to show the relationship between branding and hip-hop. Branding is more than just a name and logo. A brand has a culture and a background. They symbolize an idea. Rappers, using heavy metaphors, use brands as a way to creatively express their ideas and overall messages.

I've been obsessed with hip-hop since I was 6. Figured I would create something related to it while utilizing my media/advertising background. So enjoy the product placement!

*I do not own any of these images
Posts tagged "Fat Joe"

Fat Joe - Another Round (remix)

Lord, Emilio Pucci leggings for good behavior/ I wanna tear them shits off you like Hulkamania/ Then dive up in the pussy, Superfly Snuka/ Have you coming back to back, more sex to cook up

Fat Joe finds it very attractive when a woman is wearing Emilio Pucci leggings.  These leggings are very expensive and definitely a luxury product.  In the same category as “Red-Bottoms”, Emilio Pucci leggings will make any woman look highly sophisticated, fancy and fashionable.  Fat Joe, not caring about the high price and value of the leggings, just wants to see her legs without them.  He even threatens to tear them off like Hulk Hogan did when he would rip off his shirt before wrestling matches. And once the expensive leggings are torn off, he wants to jump into her vagina just like wrestler Jimmy “Superfly” Snuka did in Madison Square Garden, when he did a famous Superfly Splash on Magnificent Muraco off a steel cage.  After performing his “finisher”, Fat Joe is sure that the woman will come back for more (perhaps after purchasing new leggings).  

Woman have also worn leggings out in public, especially when wearing skirts or during spring weather.  Some go for the cheaper alternatives, which are probably less than $10.  But others, especially those that hang around Joey Crack, will spend about $500.  

Fat Joe “Brown Paper Bag”

La Cosa Nostra flow, show ya how to do this/ Pin it so easy, a caveman could do it/ Nigga, we simply the best, don’t confuse it

Fat Joe is detailing his dangerous flow (aka delivery of lyrics over a beat).  His flow is so dangerous, he calls his flow “La Cosa Nostra”, a nickname for the American Mafia or translated to “this thing of ours.”  This flow of Joe is something that is easy for him.  He is willing to show the listener how to do this and assures him/her that this is easy.  It is so easy that even a caveman can do it (obviously referring to the popular advertisement Geico was pushing in 2007, when this song was recorded).  Caveman, generally stereotyped as unintelligent ancestors of human beings, are capable of obtaining Geico car insurance and also learning the La Cosa Nostra flow that Joe is willing to show.  Fat Joe also asks the listener to not confuse that Fat Joe and anyone affiliated with him are the best.  If you ask me, I would want someone who is going to teach me this flow to be the best.  Because I would hate to be challenged by something that a caveman can find easy.  

Cavemen and anyone aspiring to learn something that can be as easy as obtaining car insurance, listen to Fat Joe.