Branding In Hip-Hop
I have created this blog as a way to show the relationship between branding and hip-hop. Branding is more than just a name and logo. A brand has a culture and a background. They symbolize an idea. Rappers, using heavy metaphors, use brands as a way to creatively express their ideas and overall messages.
I've been obsessed with hip-hop since I was 6. Figured I would create something related to it while utilizing my media/advertising background. So enjoy the product placement!
*I do not own any of these images
This week on Rap Genius….Big KRIT releases his debut album, an unreleased Drake/Chris Brown come out and Justin Beiber remixes his single with some rap friends.
Big KRIT – Live From The Underground Lyrics
Blu – Kiss the Sky Lyrics
Busta Rhymes – King Tut Lyrics
Childish Gambino – Tell Me Lyrics
Childish Gambino – Black Faces Lyrics
Drake – Yamaha Mama Lyrics
Fat Joe – Pride N Joy Lyrics
Justin Bieber – Boyfriend (Remix) Lyrics
Lil Wayne – Goulish Lyrics
Lil Wayne – S.A.S.A.R.A.F Lyrics
Meek Mill – Actin’ Up Lyrics
Pusha T – Exodus 23:1 Lyrics
Ray Jr. – Sloppy (Remix) Lyrics
Drake “Poppin Bottles”
The tag team back bitch, boom shakalaka/ Me and Weezy run this shit so bring me one soda and vodka/ And a Fiji for my nigga ‘cause the police probably watching/ Man, probation is a bitch but going back is not an option
Drake is obviously ready to party and pop bottles of vodka with his partner in crime Weezy aka Lil Wayne. Claiming that he and Weezy “run this shit” and are in control of the party, he makes sure that his requests are filled. However, he understands that Weezy is under heavy surveillance after his 2010 jail stint. His probation prohibits him from drinking anything with alcohol for three years. Drake, concerned for his tag team partner, does not want him back in jail. That is not an option. Therefore, the bottles that Lil Wayne will be poppin are Fiji Water. Fiji Water, a much higher priced water when compared to popular competitors, is generally associated with higher status and quality. The tag team of Drake and Lil Wayne, reuniting after Wayne’s time in jail, needs the best of the best. For Drake, this is soda and vodka. For Wayne, due to circumstances, this is natural artesian water. Only the top brands for the team that runs shit.
