Branding In Hip-Hop
I have created this blog as a way to show the relationship between branding and hip-hop. Branding is more than just a name and logo. A brand has a culture and a background. They symbolize an idea. Rappers, using heavy metaphors, use brands as a way to creatively express their ideas and overall messages.
I've been obsessed with hip-hop since I was 6. Figured I would create something related to it while utilizing my media/advertising background. So enjoy the product placement!
*I do not own any of these images
Kanye West – Theraflu (Rap Genius)
Don’t talk to me ‘bout style, nigga, I’ll muhfucking embarrass you/ Talking ‘bout clothes? I’ll muhfucking embarrass you/ Hollerin’ ‘bout some hoes? I’ll muhfuckin’ embarrass you/ Way too cold, I promise you’ll need some Theraflu
Kanye listens to all the criticism he receives. An animal hater (with his furs dragging to the floor). A misogynist who is often gets negative press due to the women he “supposedly dates.” He hears it all. On this song, Kanye is telling you all that he doesn’t care. It doesn’t bother him. And even if it does, he has reached a certain pinnacle where he can embarrass you in comparison. His clothes, women and style are on a whole other lever na dhe is making sure you know that. Threatening to embarrass you, Kanye is showing his cold attitude and lack of sympathy for your feelings. If you cannot handle the cold delivery, then you need Theraflu to take care of your illness.
Though Theraflu did not appreciate the product placement from Kanye, I have to admit that I am now fully aware of Theraflu’s potential to stop a cold. If it can alleviate the pains from Kanye’s haters, then it surely can alleviate the pains of millions across the country, right?
