Branding In Hip-Hop
I have created this blog as a way to show the relationship between branding and hip-hop. Branding is more than just a name and logo. A brand has a culture and a background. They symbolize an idea. Rappers, using heavy metaphors, use brands as a way to creatively express their ideas and overall messages.
I've been obsessed with hip-hop since I was 6. Figured I would create something related to it while utilizing my media/advertising background. So enjoy the product placement!
*I do not own any of these images
Chief Keef – I Don’t Like (Remix) (Rap Genius Lyrics)
Fake Gucci, that’s that shit I don’t like/ Smokin’ on this dope, higher than a kite/ This bitch gonna love me now, she gon’ let me pipe/ Screaming Sosa, that’s that nigga that I like
The song title speaks for itself. Kanye, Pusha, Big Sean, Jada and new 16 year old Chicago rapper Chief Keef are telling you what they don’t like. Genius song in my opinion, considering everyone can relate to that “slogan.” One of the things Chief Keef doesn’t like is fake, counterfeit Gucci. If someone is wearing fake luxury brands and someone else notices, it shows that the person wearing the fake stuff is trying too hard to show status. And if that person has the audacity to wear and flaunt fake gear, then perhaps they also have the audacity to claim they are something they are not. In all honesty though, that is that shit that I don’t like either. But Chief Keef does make sure you know what he does like and that is dope, bitches and screaming sosa (his nickname)
Fake counterfeit clothing has always been a huge issue for brands and companies. It costs millions to the companies and results in large, hefty fines for the vendors. If it is a luxury product that is replicated and not authentic, it hurts the image and background behind the clothes. If you can’t afford it, don’t wear it. Because again, that is that shit that I (and Chief Keef) DON’T LIKE!
