Branding In Hip-Hop
I have created this blog as a way to show the relationship between branding and hip-hop. Branding is more than just a name and logo. A brand has a culture and a background. They symbolize an idea. Rappers, using heavy metaphors, use brands as a way to creatively express their ideas and overall messages.
I've been obsessed with hip-hop since I was 6. Figured I would create something related to it while utilizing my media/advertising background. So enjoy the product placement!
*I do not own any of these images
Kanye West - Last Call
Killin y’all niggaz on that lyrical shit/ mayonnaise colored benz I push Miracle Whips
With a rhyme that caught the attention of Damon Dash and eventually led to a record deal with Roc-A-Fella records (explained in the last few minutes of the song), Kanye West lets it known to the world that he is more than just a producer. Always typecasted as they guy who can just do beats, Kanye pushed all the boundaries possible to let it be known that he also has potential to be a successful rapper. Essentially, he is killing competitors with his flow and lyrics and also styling in his Mercedes Benz. What makes his benz stand out is that it is mayonnaise colored. Only those with the swagger of Ye can get to drive this whip, so essentially he is driving a “Miracle Whip.”
I personally love puns with brand names. The two meanings involved usually provide witty and hilarious lines. So the next time you see a mayonnaise colored vehicle, think Miracle Whip. Ketchup red…think Heinz. Steak sauce brown…think A1. And so on and so on.
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