Branding In Hip-Hop
I have created this blog as a way to show the relationship between branding and hip-hop. Branding is more than just a name and logo. A brand has a culture and a background. They symbolize an idea. Rappers, using heavy metaphors, use brands as a way to creatively express their ideas and overall messages.
I've been obsessed with hip-hop since I was 6. Figured I would create something related to it while utilizing my media/advertising background. So enjoy the product placement!
*I do not own any of these images
Cam’Ron - I Just Wanna
Want a girl who don’t need prada/ She could be a damn reeboker/ [As] long as she freak proper
Cam is letting you know what he wants in life. In this song, he mentions desires such as the coke prices going down and getting a blow job from Miss Patti Labelle. Anothing thing is he wants a woman with simple pleasures. Not one of those “bougie” chicks that needs the high end fashions in order to show her value to the world. For Cam, brand names on a girl don’t matter. Even if they wear the less luxurious Reebok brand, it is all good as long as she is a proper freak in the bed. Looks like the rich and famouse Patti Labelle may not be that needed after all.
Cam’Ron not having a problem with the brand names on a girl shows a more humble nature to his personality. It also shows his affections towards the “freak” inside all women. His views on Reebok are quite contrasting to Jay-Z’s, his former colleague and now long time rival.
