Branding In Hip-Hop
I have created this blog as a way to show the relationship between branding and hip-hop. Branding is more than just a name and logo. A brand has a culture and a background. They symbolize an idea. Rappers, using heavy metaphors, use brands as a way to creatively express their ideas and overall messages.
I've been obsessed with hip-hop since I was 6. Figured I would create something related to it while utilizing my media/advertising background. So enjoy the product placement!
*I do not own any of these images
Common - Gold
Lyrical gymnast, you set the bar low/ This is the Kilimanjaro, like Twitter you can follow
Common has been rapping since the early nineties. With multiple albums, movies and TV shows, he has had quite a bit of accomplishments in his two decades of entertainment. Many consider him one of the best rappers in hip-hop and a great influence on positive rap. Overall, he has set the bar very high for what it means to be a hip-hop artist. Longevity and classic albums makes him a lyrical gymnast and someone who can hop over other rapper’s bars. Thus the rappers have set the bar too low, for which Common can easily surpass. Common’s bar is so high, it is like Mt. Kilimanjaro, the dormant but powerful volcano and the highest mountain in Africa. So if you want to succeed, you should follow him the same way you follow interesting people on Twitter.
Twitter is transforming the word “follow” like no one ever has before. You see the follow button on many websites and blogs (including Branding In Hip-Hop). Overall, just like Twitter, people will follow you if you have something interesting to bring to the conversation. In this case, Common, the lyrical gymnast, is someone you should definitely follow.
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